When it comes to the world of fashion, there’s no bigger name than New York Fashion Week (NYFW). It’s where the latest trends are born, and where top designers, celebrities, and influencers come together to showcase the future of style. However, a new player has emerged on the scene—Runway 7 Fashion—claiming its spot as the modern-day Mercedes-Benz Fashion Week. And it’s not just about the clothes anymore. There’s a new twist in the game: the fusion of music, fashion, and social media power.
Historically, New York Fashion Week was the undisputed Mecca of fashion. Designers, brands, and models flocked to the Big Apple every season to showcase their collections to the world.
But in recent years, the spotlight has been shifting, and Runway 7 Fashion is stepping up to take the crown once held by Mercedes-Benz Fashion Week. But what makes this new wave of fashion week so different from the ones of the past? The answer: it’s not just about the runway anymore—it’s about creating an experience that merges fashion, music, and social media buzz.
While Victoria’s Secret shows have been famous for blending high fashion with live musical performances since the early 2000s, Runway 7 has taken this concept to a whole new level. In February of this year, The Victoria Secret Franchise brought their newly acquired lingerie brand Adore me to Runway 7 with music Icon Mya performing live, injecting even more star power into the already electrifying event. These live performances are now a major component of the runway shows, adding a level of excitement and anticipation that traditional fashion shows may have lacked in the past.
Attracting some of the biggest talent in the world Runway 7 also hosted Billboard superstar Rich the Kid who performed His 2024 single, “Carnival” , a #1 hit featuring Playboy Cari and Kyne West showing the pull and influence New York Fashion Week has. Rich the kid performed as urban street wear from Creators Inc walked the runway .
But what exactly is in it for the brands and musicians involved in these shows? Sure, there’s the glitz, glamour, and opportunity to rub elbows with top-tier celebrities, but the real benefit lies in the strategic PR and marketing value. For the brands, showcasing their latest product lines at Runway 7 gives them an incredible platform to launch new collections in front of an international audience—both in person and online. This is where the social media blueprint comes into play. Being part of a fashion week show gives brands a huge advertising boost. It’s a way for them to announce that their newest collection debuted at New York Fashion Week, which holds significant weight in the eyes of consumers.
For musicians, performing at a fashion show is a brilliant way to launch a new song or album. Just like brands, they’re riding the wave of social media momentum and press coverage. By performing at Runway 7, artists can connect with a fashion-conscious audience who may be introduced to their music in a completely new context. It’s not just about playing on a stage—it’s about creating an unforgettable moment that makes you want to wear the clothing.
Looking ahead, Runway 7 is about to make even bigger waves. This September 2025, Runway 7 will house its next showcase at Sony Hall, promising to be its biggest yet in terms of brand and celebrity attendance. As an officially recognized CFDA showcase, Runway 7 has solidified its position as the leader in its field, offering an innovative and exciting platform for fashion, music, and entertainment to collide. With its unique blend of performance, fashion, and social media influence, Runway 7 is setting a new standard for what Fashion Week can be. It’s not just a show—it’s an experience, and the world is watching.
